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Carat,theleadingglobalmedia_亚博网页版

 


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本文摘要:whilstdigitalisthestarperformerintermsofgrowth,Achievinghigherthatpredictedlevelsin2014of174%Andaccountingfor217%thesteadydeclineinprint*isexpectedtocontinue,Howeverout-of-homeisnowpositionedasthesecondfastestgrowthmedia,behindforthefirsttime,out-of-homeispredictedtooutpacemagazinesglobalshareofadvantsWithmagazinesforecasttoachieve69%marketsharecommentingonthecaratadvertisingexpenditureforecasts,JerrybuhlmannCEOofDentsuAegisNetwork,Said:"carat'slatestthestrengthofdigitalcontinuestodominatedominateNsandthenewdistributionofspending

2015

Carat,the leading global media network,today publishes its first forecast for world wide advertising expenditure in 2016,2015专用combinedpowered by a dramatic rise in mobile ad spending globally of 50%和在线视频1% predicted in 2015,carat forecasts that digital will,for thefrom a global perspective,Carat forecasts that in 2015 advertising spend across all media will increase byus $ 23.8 billion to reach us $in 2014 all regions reported positive growth,from western Europe at 2.3%,4.5% in north amerth 5.3% for Asia Pacific and high Perthregional confidence is predicted to continue in 2015 with all key markets G positive growth next year except Russia,Due to a struggling advertising.whilst digital is the star performer in terms of growth,Achieving higher that predicted levels in 2014 of 17.4% And accounting for 21.7%the steady decline in print * is expected to continue,However out-of-home is now positioned as the second fastest growth media,behindfor the first time,out-of-home is predicted to outpace magazines global share of advants With magazines forecast to achieve 6.9% market sharecommenting on the carat advertising expenditure forecasts,Jerry buhlmann CEO of Dentsu Aegis Network,Said : " carat 's latestthe strength of digital continues to dominate dominate Ns and the new distribution of spending . with a quarter of the global population now owning andmobile dominates the way consumers access information,view content,Browse products and purchase goods and this is reflected in the innoved
本文关键词:17,亚博手机网页版,2014,23

本文来源:亚博网页版-www.ktmckenzie.com